Meet Jane. She is a photographer. She lives for the best light and coffee. She finds herself hustling as an entrepreneur to find her ideal client. She works from home and she misses the social and collaboration aspect of a corporate job.
The Big Idea Conference provides community and inspiration to women in the creative industry of photography. Are you looking to gather, inspire, and capture?
The conference is taking over a local coffee shop and Jane can’t wait to listen to speakers, meet new friends, and sip delicious hot coffee.
The Big Idea Conference’s is active on Instagram and provides exciting information and images as the event approaches. The link in the profile takes Jane to The Big Idea Conference’s website, where she can download a free desktop or mobile wallpaper.
Jane remembers seeing the painted elephant online and follows signs to the event. She arrives at the coffee shop and takes a selfie with the chalkboard sign outside. She is greeted with The Big Idea Conference swag bag. With excitement she eagerly puts on the t-shirt inside. She then grabs a cup of coffee and mingles with other photographers before the event begins.
Behind the Design
I chose an elephant to emphasize the ‘big’ in The BIG Idea Conference. Also, because we associate elephants with memory. This is great for a few reasons. We want to remember this event. Before it starts, to attend. And afterwards, to become part of this community. Photographers need memory cards! Many, many, memory cards and storage to be successful in their field. I wanted several positions and to showcase action with the elephant. Photographers do whatever it takes to get the right shot and they move around a lot. This audience will align more with a logo that shows expression. Jane relates to this elephant on many levels.
I chose the light bulb, yes obvious, but really for two reasons. The first, to emphasize the “idea” in The Big IDEA Conference. Also because lighting is EVERYTHING to photographers. Like I said earlier, Jane lives for lighting.
ORANGE joy, warmth, enthusiasm, creativity, success, encouragement, change, and expression.
TURQUOISE feminine, calming, sophisticated, energy, wisdom, serenity, wholeness, creativity, emotional balance, and friendship.
YELLOW positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, and loyalty.
BLACK strength, seriousness, power, and authority.